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Astymin Set To Reward More Kids with ABR Season 4


Pupils, who have performed exceptionally in their academics, are in for a good time as Astymin, a premium nutritional supplements and flagship brand of Fidson Healthcare Plc is set to commence this year’s edition of its programme. This programme is designed for appreciating and rewarding outstanding performance in children.

In what promises to be a more engaging experience than the previous editions, this year’s programme will witness the convergence of the very best graduating pupils from over 200 private and public schools across the South-west and South-eastern region , as well as parents, teachers and stakeholders in Nigerian Educational system. The kids will be recognized and rewarded with certificate of excellence and valuable prizes.

According to the General Manager, Marketing, Fidson Healthcare Plc., Mr. Ola Ijimakin, “this is another season of delight for the kids who have worked so hard and performed exceptionally in their academics; but for us as a brand, it is another day of celebrating excellence. The first three editions were great but this edition is ground-breaking for several reasons: For the first time this year, we will be rewarding pupils from outside our traditional South-west states. In addition to the usual Lagos, Ogun, Oyo and Osun states schools, this year’s event will also reward pupils from Delta, Anambra and Enugu states. Also for the first time, this year’s event will be rewarding the top ten pupils from public schools in Lagos state. In this event also we will be having an unprecedented number of schools; over 200 in all”, he said.

Explaining the rationale for the event, Ijimakin noted that Astymin Brilliance Rewards is the brand’s biggest and most prestigious event.
He further explained that Astymin brand supports various school programs in primary schools. Every month, there is an Astymin Genius of the Month. Essentially, students in primary schools in Lagos state write an essay on a topic agreed upon by their teachers. The teachers also assess them and chose the best of the entries. Astymin rewards and celebrate the child. There are also other online activities going on the Astymin Ofiicial website, and other social media platforms like Facebook, twitter, Pinterest and YouTube.

“We also sponsor debates, inter-house sports, PTA meetings, Christmas parties and more. At the secondary school level, Astymin is involved in debates and inter-house sports. At the University level, Astymin is the main sponsor of the annual PANS national conference. The main social event the participants look forward to is the ‘Astymin Nite’ and the ‘Miss. Astymin’ beauty pageant. Our biggest and probably the most prestigious event however, is the ABR. This is an event that is meant to reward the best graduating pupil in primary schools in Lagos, Ogun, Oyo and Osun states”, he added.

The ABR event will be an atmosphere of fun, friendship, sharing, networking and excitement. There will be lots of music, dance, games and jokes to the delight of the kids. The Astymin Brilliance Reward is one of the ways the brand is demonstrating its obligation to support the academic endeavour of Nigerian children and propel them towards excellence. This is in line with Fidson Healthcare Plc.’s pay off “…we value life” through its array of quality products and services.

Source: Thisday Newspaper - 17 Jul 2014. - 


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