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Press Release 2013

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Fidson’s Astymin Brilliance Reward Project Goes South-East

17/07/2013

Fidson Healthcare Plc has expanded the scope of its Astymin Brilliance Reward, (ABR) to schools in the South Eastern States of the country.

The firm’s General Manager, Marketing, Mr. Ola Ijimakin, disclosed this at a press briefing to herald the third edition of the project aimed at rewarding academic performance among school.

He said they have expanded the scope beyond schools in the South West in order to include primary schools pupils in the South Eastern States.

He disclosed that the best pupils from 200 schools across the South West and South East will be rewarded with educational materials.

“The ABR event has grown in number of schools, content and quality. The inaugural edition took place in July 2011 with 110 schools in attendance, mostly from Lagos. The second edition had 170 schools in attendance, covering more states including Ogun, Oyo and Osun,” Ijimakin said.

Explaining the rationale for the event, Ijimakin noted that ABR is one of the ways the brand intends to contribute to the development of the country’s educational system and the future of the Nigerian children.

“This is our attempt to enrich the lives of Nigerian children by supporting their drive for academic excellence and inspiring them to attain greater heights in life.

We believe that the future of our nation is tied firmly to what we put into our children today. Astymin does not just offer nourishment, the ABR is aimed at inculcating the virtues of hard-work, diligence and a belief that honest work will be rewarded in our children”, he said.

He further said that winners in this year’s programme will join previous winners in what he called the ABR Hall of Fame. The event is scheduled to hold July 27, 2013 in Lagos.


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