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Press Release 2013

Press Release 2012

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Fidson’s Astymin Wins ‘Most Trusted Brand’ Award Again

10/12/2012

Fidson Healthcare’s popular brand, Astymin has once again re-affirmed its position as a trusted brand in the Nigerian pharmaceutical market by emerging winner of the BrandHealth ‘Most Trusted Brand’ award in the Multivitamin category for the third consecutive year.

The award which was presented by the Chief Executive Officer, BrandHealth, Mr Emman Udowoima, during the 2012 Most Trusted Brand Award held yesterday at Sheraton Hotel Lagos, is an affirmation of the immense acceptability and sustainable relationships of trust that the Astymin brand has built with its consumers in Nigeria.

Astymin had earlier won in the same category of the previous edition of the award in 2010 and 2011. This year, the brand recorded a remarkable victory over its competitions nationwide, with a 10% vote difference from its closest rivals Multi-vite and Chemiron.

According to Mr Udowoima, the winning brands are nominated through the research studies Brandhealth conducts yearly in 15 started of the federation. “The scores of each brand are computed to determine the Most Trusted brand overall and on specific products categories. The award is purely based on consumer nomination.”

He further said that BrandHealth is interested in restoring trust and trustworthiness in Nigeria beginning from the brands and the consumers.

While receiving the award, Product Manager, Fidson Healthcare Plc, Mr Friday Enaholo said that Fidson Healthcare Plc, through its Astymin brand, will continue to deliver on its promise of adding value to the lives of Nigerians, as expressed in its corporate slogan, “we value life...”

He further said that the Astymin brand is uniquely formulated blend of Amyno- Acids, vitamins and minerals which helps bridge the gap between the body's requirement and the supply of these important nutrients to deliver a healthier life for consumers. He therefore advised consumers to continue to enjoy the golden promise of Astymin, which is the secret of living a healthier and more quality life.

Astymin is essential in children for growth, mental development, alertness and general good health. In adults, Astymin helps cope with stress of daily living, strengthens the immune system and quickens recovery from illness. Astymin is available for adult as a uniquely formulated capsule that is made by a patented Japanese technology. It is also available as a honey flavoured liquid for children and adults who may prefer the liquid/suspension to capsules. There is also specially formulated syrup for babies.


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