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Fidson to Give Out N35m in Astymin Promo


Leading pharmaceutical company, Fidson Healthcare, is rewarding Nigeria as part of activities marking the 15th year’s anniversary of Astymin. It is also launching the Astymin Promo tagged ‘Astymin Get Alert Promo’ where 10 consumers of Astymin will win N10, 000 every day. One lucky winner will also win N100,000 monthly. The promo would run till December 31, 2016.

Speaking at a media briefing recently, Product Manager, OTC, Mr. Femi Ajala said: “On four occasions, Fidson’s Astymin has emerged winner of the BrandHealth ‘Most Trusted Brand’ award in the Multivitamin category.

“The Astymin Get Alert Promo is to reward consumers that have stood by the brand over the last 15 years. The draws will be done daily and will cover entries sent from anywhere in Nigeria.

“Ten people will win N10,000 daily, while one person will win the N100,000 star prize at the end of every month. Winners will be published on our website, news sites/blogs and newspapers monthly”, he said.

The General Manager, Marketing, Ola Ijimakin in his presentation said, to win, a user should buy Fidson Healthcare’s Astymin, scratch the label on the pack to get the authentication code and text same to 1393.

The user gets message carrying information that the product is genuine as well as instructions on how to enter the promo. Within minutes after details (name and location) are sent, users would get confirmation messages on their mobile lines.

“The 10 daily winners will be selected by the system that receives all entries. For the star prize, the system will pick only one from all entries received within a month. To stand a good chance, we urge our consumers to keep getting Astymin and keeping texting the codes.

“Winners will get SMS and contacted via 08077008888. Cash rewards will be sent through online transfer, Fidson officials or hand collection at our head office in Lagos”, he said.

Ijimakin explained that the adoption of the 1393 code for ‘Astymin Get Alert Promo’ is to create awareness for the code and help in the fight against fake drugs proliferation.

Noting that only two percent of consumers scratch the packs to get the code to verify the drugs, Ijimakin advised Nigerians to be careful as codes on fake drugs’ packs are not properly written so as to confuse consumers.

Astymin is a uniquely formulated blend of essential amino acids, vitamins and minerals. Amino acids play central roles both as building blocks of proteins and as intermediates in metabolism. It comes in different presentations of capsules, syrup and droplets.

An overview of other activities of the Astymin brand include sponsorship of educational and recreational activities across 609 primary schools across the country like ‘Genius of the month’ essay competition, ‘Brilliance Reward’ for best graduating pupils in primary schools across the country, ‘Astymin PANS Nite’ and ‘Miss Astymin’ beauty pageant for pharmaceutical Association of Nigeria Students (PANS).

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